"Bye Now!" (stylised as BYE NOW!) is a song by Japanese/Korean musician

Iconiq Lee Ayumi (born August 25, 1984), professionally known as Ayumi (previously Ahyoomee) in South Korea and Yumi Itō (previously ICONIQ) in Japan, is a Japanese-born South Korean singer, actress and entertainer based in Japan and South Korea. Sh ...

, and the lead promotional track from her debut album, ''

Change Myself ''Change Myself'' is Japanese pop musician Iconiq's debut album, released on March 10, 2010. The album was initially planned for a February 24 release, which was postponed for two weeks. Background Iconiq originally released music in Japan and ...

'', released in March 2010. It was widely played at radio stations during the album's release, peaking at #8 on the ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

Japan Hot 100 The ''Billboard Japan'' Hot 100 is a record chart in Japan for songs. It has been compiled by ''Billboard Japan'' and '' Hanshin Contents Link'' since February 2008. The chart is updated every Wednesday at Billboard-japan.com ( JST) and every Thur ...

. The song was later featured on her

extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.

'' Light Ahead'' in September 2010.

Writing

The song is a synthpop/R&B song, written by Michico, T. Kura, the writers of Iconiq's debut single "

I'm Lovin' You "I'm Lovin' You" (stylised as "I'm lovin' you") is Japanese/Korean musician Iconiq's debut Japanese solo single, a duet with Exile vocalist Atsushi. It was released on January 27, 2010 as a digital download to cellphones, as well as a special rel ...

." The lyrics of the song describe an everyday scene, in which the subject of the song is dissatisfied with her life. She "purposely spills her coffee everywhere" and thinks that "every single day is like a ceremony." She decides to work against this daily pressure, by saying goodbye to this "dangerous pressure" and "complex that everyone, even her boyfriend has" by being true to herself.

Promotion

The song was used in commercials for

Shiseido is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world and ...

's ''Maquillage'' make-up range and starred Iconiq as the spokesperson, the third successive song of Iconiq's to have this, after "

" and "

." During album promotions, Iconiq promoted products from seven different companies simultaneously:

All Nippon Airways , also known as ANA (''Ē-enu-ē'') or is an airline in Japan. Its headquarters are located in Shiodome City Center in the Shiodome area of Minato ward of Tokyo. It operates services to both domestic and international destinations and had mo ...

, US fashion brand Kitson, Italian car manufacturer

Maserati Maserati S.p.A. () is an Italian luxury vehicle manufacturer. Established on 1 December 1914, in Bologna, Italy, the company's headquarters are now in Modena, and its emblem is a trident. The company has been owned by Stellantis since 2021. Ma ...

Rhythm Zone (RZN) is a record label in the Avex Group that releases urban contemporary Japanese music. History The label was founded in 1999 by Max Matsuura with a focus on urban music, signing M-Flo as its first artist, then followed by Exile. In 2000, ...

, music download site Mu-Mo, Shiseido and

Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...

. Each commercial had two versions: one featuring "Bye Now!" as background music, along with versions using"

." Iconiq performed this song as a per of her set at the 2010 A-Nation concerts.

Music video

The music video was directed by Hisashi Kikuchi. The video centres around scenes of Iconiq performing a dance routine with several similarly dressed backup dancers, in a distinctive red hat. Several scenes of this dance are shot in the dark, and lit with fluorescent lighting that comes from each dancers' clothing. Also interspersed between these scenes are shots of Iconiq in different outfits, as she sings the song to the camera. The music video was aired heavily in early March on several music video channels, such as

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

Japan's ''Buzz Clip'', MJTV's ''MJ Bound'',

Music On! Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspect ...

's ''Rookie'' and VMC's ''Video of the Week''.

Chart rankings

Release history

References

{{authority control Iconiq songs 2010 singles Japanese-language songs 2010 songs Rhythm Zone singles